THE FASHION LAW EXCLUSIVE - Hektad is the latest to fall victim to Target’s rampant copying, joining the ranks of brands like Proenza Schouler, Celine, Triangl, Swatch, and even Hermès, which have all received the imitation treatment from the Minneapolis-based retailer over the past several years. After being alerted to the copy, a $9.99 t-shirt from Target’s in-house kid’s line, Cat & Jack – the legendary New York street artist took to his private Instagram account to call out the big box retailer, the second-largest discount retailer in the United States.
According to Hektad, a Bronx native – who got his start by way of a variety of heart-shaped tags throughout New York, and has since expanded to create murals with a profusion of layered hearts, as well as experiment with a wider variety of new materials including spray paint, ink, and resin on canvas – Cat & Jack’s Long Sleeve Heart Poms Graphic Tee is a bit too similar to his own “Love Drunk” hearts murals.
In particular, the Target shirt resembles Hektad’s Love is Power work, which incorporates the use of circular pom-pom-looking shapes into the mix with his signature hearts. He created the Love is Power work last year and offered it for sale on popular online auction house, Paddle8, before Target began stocking the lookalike tee.
According to the comment Hektad posted on Instagram account, Target is “now selling [the t-shirt] at all nationwide Target stores without asking my permission. Makes me not wanna do anything in the streets anymore. I feel so robbed.”
Speaking exclusively to TFL about the Target copy, Hektad, who confirmed that he is in talks with counsel, said: “It's not about money with me. It's about the respect of us street artists that go out there spending hours to paint an image on a big wall for the people to love and take pictures in front of. It's not for some big company to take pictures and profit off our murals and tweak it and put it on shirts and make it their own without even giving the Artist praise. It's not fair and it's not cool.”