Thakoon has been acquired. A majority stake in the New York-based that designer Thakoon Panichgul launched 11 years ago has been bought up by Vivian Chou, a daughter of Silas Chou and the leader of Bright Fame Fashion, a family investment vehicle. According to a press release today, Thakoon is Bright Fame’s first major investment, and the relatively young fashion brand’s organization structure is not set to change drastically as a result of the acquisition. Panichgul will remain chief creative officer and Maria Borromeo will continue as CEO of the brand.
As for what changes are to be expected: Chou and Panichgul are looking to adopt a new business model, one that delivers “real time” designer fashion (think: “show now, see now, buy now, wear now”) utilizing an omni-channel approach. E-commerce is expected to be a key component, complemented by brick-and-mortar stores and social sales.
Speaking about the investment, Chou said, “Our partnership with Thakoon comes at a time when the brand’s foundation is strong, our collective vision is clear, and the industry is incredibly dynamic. The cultural conversation is increasingly provocative and accepting of change, new ideas, and channels. What comes next will be an evolution, and a total embrace of innovation for the Thakoon brand.”