Zalando says it can attest to the Beyoncé effect. Europe's largest online-only fashion retailer has said that the launch of Beyoncé's new Ivy Park collection majorly boosted sales on its site. The Berlin-based retailer, which got its start in 2008, boasts a roster of over 1,500 brands, ranging from Hugo Boss, Iceberg, Escada, and Just Cavalli to Gap and adidas, serves customers in 15 European markets
Its closest Rival ASOS is, per Reuters, "recovering from a tough 2014 when it issued three profit warnings and suffered a warehouse fire, has seen its shares rise 13 percent this year, buoyed by stronger-than-expected sales for the first half to Feb. 29."
"A solid update, certainly not smashing out of the park a la ASOS," Jefferies analyst David Reynolds, told the publication, noting that the company is still outpacing ASOS in Europe, estimating the British firm grew just 15 percent in January and February.
Zalando management board member Rubin Ritter said Easter was usually slower as people were on holiday, but sales had picked up again since then, helped by heavy marketing for the launch of a new sports label, Ivy Park, co-founded by mega-star Beyoncé.