Rugby, a Ralph Lauren line directed towards collegiates, is calling it quits after eight years. The brand confirmed that as of this upcoming February, Rugby will be no more. Apparently, Lauren wants to "focus resources on higher growth, more scalable global opportunities with the core Ralph Lauren brand.” Put simply, they aren't profiting from the brand. It looks like rappers may have been killing brands even before Kanye.
I say this jokingly, but there actually may be some truth to this. The connection is not between the individuals themselves and the brands, but instead, between their images and songs, and the designer brands they reference and wear. Maybe I'm not the only one that can't seem to reconcile songs about bitches, AK-47's and moving that hard white, and the all-American aristocratic image that Ralph Lauren strives for. Do these off-putting messages put a damper on the brand's image in the eye of straight-laced consumers? Maybe. Four Pins editor, Lawrence Schlossman, wrote an interesting piece a couple of years ago about "the sheer amount of Polo references in [Harlem based rap crew] Dipset's lyrics ... specifically Rugby." Schlossman further writes: "Dipset seems drawn to the everyman luxury of Polo." So, is this purely a coincidence? I'm not so sure.