After six seasons, Blair and Serena have bid adieu. In the wake of the buzz surrounding this week's finale, we cannot help but think of the impact this television show has had on fashion and emerging designers, in particular. Episode after episode, Gossip Girl served as a living, moving, issue of Vogue. But, unlike most fashion spreads, Gossip Girl stylist/genius, Eric Daman paid special attention to emerging designers and pieces Made in NYC. In fact, some of our favorite young brands, such as Cushnie et Ochs, Gemma Redux, Bibhu Mohapatra, Prabal Gurung, ARI DEIN, Timo Weiland and Christian Cota (among others), are Gossip Girl favorites, as well (see below).
A designer having his or her pieces featured on Gossip Girl speaks volumes about that brand brand, much like it does when Michelle Obama wears a certain designer. For many brands, placement on this particular show, one known for its utter fashionability, has a real effect. Gemma Redux jewelry, for instance, can be seen in episodes stretching the entire six seasons. Rachel Dooley, the founder of Gemma Redux, told TFL that the exposure from the show helped put Gemma Redux on the map. She added: "Gossip Girl allowed fashion to essentially play a character in the show and to help all the characters tell their story in an eclectic, colorful way." In this way, Gossip Girl (whether you watched it or not) has played an important role in American fashion. As Arielle Shaprio, of ARI DEIN, who frequently dressed Blair Waldorf through the years says: "The end of an era. Thanks for the memories and letting us dress B."