Turns out, the law applies to the Kardashians. Following a fury of lawsuits after the launch of the Kardashians' Khroma Beauty collection last year, the reality TV sisters and their liscensee, Boldface Licensing + Branding, have agreed to change the name of Khroma Beauty by Kourtney, Kim and Khloe Kardashian to Kardashian Beauty. This settles the pending lawsuit between the sisters and Lee Tillett Inc., an Altamonte Springs, Fla.-based company that sells a makeup line under its federally registered trademark, Kroma Makeup.
Boldface is reportedly permitted to sell the rest of its current stock of products under the original name (which may be at any of the brand's current stockists, which include over 5,000 stores, such as Duane Reade, CVS, and Sears), and Kardashian Beauty will hit shelves in about a month.
While this lawsuit may be over, the sisters are still facing a lawsuit brought by Los Angeles-based Chroma Makeup Studio owner Michael Rey, who filed a trademark infringement suit, claiming the girls are cheapening his image with their less-than-stellar image.