Aside from causing an industry-wide stir in connection with reports that it is potentially looking to replace creative director Nicolas Ghesquiere (a report LVMH has “strongly denied”) and talk of it off-loading its DKNY brand, Louis Vuitton made headlines this week after revealing that it is changing its look. After decades of using its now-iconic “Louis Vuitton brown” packaging, the 162-year old French design house has given its product packaging a saffron-hued makeover, complete with a hint of cobalt blue by way of its ribbons and bag handles. Aside from merely causing quite the internet discussion – some love the new look, others are far less enthralled – the updated packaging presents an interesting challenge for the world’s largest luxury brand: Starting from (relative) scratch and building secondary meaning in the minds of consumers around its new look, which will surely prove to be no simple feat.
Here are some other articles you may have missed this week …
1. WME/IMG Settles Class Action Suit Over NYFW Crew's Wages: New York Fashion Week producers William Morris Endeavor and IMG have agreed to pay $560,000 to settle a class action lawsuit filed against them in March 2015 on the heels of February's Fall/Winter 2015 shows.
2. Birkenstock is Cutting Ties with Amazon Due to Influx of Fakes: Birkenstock noted in a letter to the U.S. online giant that it will no longer supply products to Amazon in the U.S. beginning January 1, 2017 and will prohibit third-party merchants to sell on the site, as well.
3. The $4 Million Battle Over Inflatable Pool Toys: It's doughnut versus doughnut in a $4 million fight over your pool party. Best known for baked goods-shaped pool toys, novelty manufacturer BigMouth Inc. sued two companies it claims are hawking infringing floaties on Amazon.com.
4. The Problem with Instagram's Most "Liked" Photo? It's Likely Illegal: Instagram made headlines this past week when it announced its most-liked photo of all time, a shot of singer Selena Gomez posted to her account of her holding a Coca-Cola bottle. The picture, however, isn’t a seductive selfie or a candid backstage picture, but is actually an ad for Coca-Cola. An undisclosed ad, that is.
5. Loewe Has a New Patent-Protected "it" Bag in the Making: The Spanish brand, which is owned by Louis Vuitton, Celine, and Givenchy parent, LVMH, and helmed by Jonathan Anderson, has filed for and received design patent protection for one of its Spring/Summer 2015 runway bags, adding to the conglomerates long list of design patent protected accessories.
6. Chanel Acquires Another Tannery, Four Silk Suppliers: Paris-based design house, Chanel, has purchased four of its silk suppliers in an attempt to further control its precious supply chain. The announcement comes on the heels of a number of other recent acquisitions by the Karl Lagerfeld-helmed house.
7. Zara Comes Under Fire for Copying Indie Artists Designs: Zara is coming under fire for its latest foray into shameless copying. Indie artist Tuesday Bassen, whose clients have included Playboy, The New Yorker, United Nations, Nike, and Adidas, among others, took to her Twitter account on Tuesday to call out the Spanish fast fashion giant and shed light on its unauthorized use of her copyright-protected work, including an array of original pins that Zara has allegedly copied and affixed to a number of styles of garments.