While the Fendi Monster baguette, Chanel perfume bags, and CELINE pouches are some of the most obvious fashion week accessories to expect this month coming up, another likely one comes from Givenchy. And I'm not referring to the Paris-based house's floral pouches, even though they will likely be in full force. You may recall that during Givenchy's F/W 2014 menswear show, the house introduced a bit of a different bag: the plastic sandwich-style bag to prevent backstage guests from leaking images prior to the show. The writers behind the Business of fashion took to the site's Instagram account to share: "The latest innovation in fashion show security technology? The plastic bag. Everyone backstage at Givenchy had to place their phones in sealed plastic bags to prevent social media leaks from backstage."
Given the increasingly instantaneous nature of fashion, thanks to Style.com, Now Fashion, Instagram, Twitter, etc., it seems like a fairly welcome idea to keep a few things (think: the collection) under wraps until show time, and we anticipate a bunch of other brands taking a page from Givenchy's book.
As for whether Givenchy's plastic bag tactic worked, some suggested no, given the existence of backstage images from the show. One individual commented on BOF's post, saying: "Umm...clearly did not work as some photos are already on Instagram". Another person suggested: "Maybe the bags shouldnt have been clear?????" Yet another Instagram user suggested getting more legal to prevent leaks, saying: "If Givenchy doesn't want people to post backstage pictures, why don't they give every single person a contract or something to sign? I don't think a plastic bag is goint to prevent people from taking pictures." Thoughts?