Tory Burch's legal team is a vigilant protector its trademarks. The womenswear brand filed four lawsuits in the Southern District of New York today against wholesalers selling counterfeit Tory Burch jewelry. According to Burch's complaints, the jewelry at issue has been on display at various trade shows and in the wholesalers defendants' showrooms. In addition to the four suits filed today (which are detailed below), Burch filed a suit in Illinois Northern District Court earlier this month and one in late April against over a hundred unnamed defendants, stemming from the operation of websites selling counterfeit goods.
According to WWD, the four lawsuits filed in a New York court are as follows: Tory Burch LLC and its subsidiary, River Light LLP, sued Wona Trading Inc. and Grace Thun, a jewelry wholesaler, alleging that counterfeit Tory Burch jewelry was sold in the company’s store in New York and to other retailers.
Tory Burch filed suit against Lin & J International Inc. and co-owners Lani Kim and Youngran Kim, claiming the Chinese company sold “thousands” of units of counterfeit Burch jewelry to a host of retailers. According to the lawsuit, an undercover Tory Burch representative paid the company a visit in NYC and was shown a variety of knockoffs.
In the third lawsuit, Burch sued New York-based Jewelry House Corp. and UK “Jimmy” Choi, citing a 2011 seizure, in which New York City Police nabbed more than 500 units of counterfeit jewelry from the company.
The final complaint was filed against California-based Glitzlane Boutique and its owner, Martha Buchanan. Glitzlane allegedly sold knockoff Burch jewelry in-store and on its website. In all four cases, Burch is seeking unspecified damages and injunctive relief.