The Council of Fashion Designers of American has renewed its Health Initiative for the upcoming New York Fashion Week in February. In a statement and initiative drafted by CFDA President Diane von Furstenburg and CEO Steven Kolb, which has been in effect since 2007, the largest trade union of designers in the U.S. reminds designers to check IDs and recommends using models that are aged 16 and older on the runway. See the guidelines below. New this season: the CFDA has teamed up with Organic Avenue to give models a 50% discount on its juices and food during fashion week.
Following claims that the partnership is promoting juice cleansing among models, CFDA CEO Steven Kolb said: “Organic Avenue is well known in the fashion industry and we believe they are aligned with our message of beauty is health. They have amazing salad, soups, wraps, and tacos.” Where do we stand? Given the participation of the CFDA in encouraging healthy and responsible modeling standards for years now, we think the partnership is meant to be a positive thing! And so far, models approve. Model Doutzen Kroes says: "In my opinion this is great. It's hard for fashion models during shows to eat healthy."
• Educate the industry to identify the early warning signs in an individual at risk of developing an eating disorder.
• Encourage models who may have an eating disorder to seek professional help in order to continue modeling. And models who are receiving professional help for an eating disorder should not continue modeling without that professional’s approval.
• Develop workshops for the industry (including models and their families) on the nature of eating disorders, how they arise, how we identify and treat them, and complications if they are untreated.
• Support the well-being of younger individuals by not hiring models under the age of sixteen for runway shows; not allowing models under the age of eighteen to work past midnight at fittings or shoots; checking IDs to ensure that models are the appropriate age; providing regular breaks and rest.
• Consult the applicable labor laws found at www.labor.state.ny.us when working with models under sixteen.
• Supply healthy meals, snacks, and water backstage and at shoots and provide nutrition and fitness education.
• Promote a healthy backstage environment by raising the awareness of the impact of smoking and tobacco-related disease among women, ensuring a smoke-free environment, and address underage drinking by prohibiting alcohol.