Urban Outfitters, the store for well-off college kids turned hipster mecca, isn’t sitting still. The company has experienced several years of positive growth, due largely in part to shifting their focus to the emerging hipster-set and ditching designer goods in lieu of cheaply (very, very cheaply) made knock-offs. Now that the hipster look of the late-oughts, spawned of Vice magazine, American Apparel, and the general desire of of young people all over the midwest to pretend they live in Williamsburg, is fading in popularity, the mega-retailer is looking to the future. And, if we’re interpreting some of their recent private label wares correctly, that looks to be the designer-streetwear style that has emerged as the dominant look for young people in the know.
Footwear giant Nike has seen a spike in popularity from the fashion world thanks to its renewed interest in streetwear. Some of the most popular recent releases out of Oregon that have proven to be especially popular for streetwear fanatics are among the range of woven styles, such as the Inneva Woven. Check it out below.
Now check out this one ...
It would appear to have Nike’s signature woven upper* and probably looks great with cuffed track pants (leather or otherwise). But it’s not actually Nike at all. It’s the newest direction from one of the reigning kings of knock-offs, Urban Outfitters. It should be exciting (read: terrifying and sad) to see how much further down the rabbit hole Urban is willing to chase this idea. They did go so far as to convert the layout of all their stores to resemble a DIY Brooklyn apartment though. So, maybe we’ll get a full on Fuccboi** makeover a few short years from now.
Oh, and there was that terrible Tupac/"Trust Nobody"/Supreme rip off they did recently, too.
* Not to be confused with Bottega Veneta's trademarked woven leather offerings (the result of a lengthy, yet victorious, battle with the US Patent and Trademark Office). The Kering-owned brand's woven footwear is far more luxurious and far less sporty than Nike's.
**Fuccboi is the name of Hood By Air’s Fall/Winter 2014 collection.