Die-hard Supreme fans are calling out fast fashion retailer Urban Outfitters for copying. The NYC-based street wear/skatewear brand, which has developed a cult following (its wares sell out online within seconds of going on sale and also result in crazy lines outside of the store), and I suppose it is some of these individuals who noticed the similarity between Urban Outfitter's "Trust Nobody Tee" and any of Supreme's.
The similarity is specific: Supreme's tees often bear the Supreme logo (think: the word Supreme written in white in all caps in a red rectangle), and Urban's tee bears the words "Trust Nobody" written in white in all caps in a red rectangle. Yes, the similarity is apparent, albeit limited, but before we get all up in arms about the similarity, it is important to remember one thing: Supreme's founder James Jebbia didn't come up with this design, and thus, any claims of anyone "copying Supreme" are quite ironic.
In fact, the design of the Supreme logo predates the launch of the brand in 1994, and is attributed to artist Barbara Kruger, whose work centers largely on what many sources consider her "trademark white letters against a slash of red background." Some of her slogans, which date back to the 1970's, include: “I shop therefore I am", “Your body is a battleground", and "Your comfort is my silence" - just to name a few.
Sure, Supreme surely had a hand in the recent popularity the white writing/red background graphic, but they didn't create it. Yet, that hasn't stopped the brand from pursing legal action against copiers.
You may recall that Supreme filed suit against womenswear brand, Married To The Mob's founder, Leah McSweeney for $10 million in May in a New York federal court stemming from McSweeney's "Supreme Bitch" design, which bears a similar white writing/red background design. Of the whole legal mess (including Supreme's claims that McSweeney copied them), Kreger said: "What a ridiculous clusterfuck of totally uncool jokers. I make my work about this kind of sadly foolish farce. I'm waiting for all of them to sue me for copyright infringement." She'd probably tell anyone who cites copying here between Supreme and Urban Outfitters the same thing.