Hood By Air is continuing to make its mark on the fashion industry. On the heels of its LVMH Special Prize, its CFDA Award nomination and its upcoming honor as the 2015 Pitti Uomo guest design brand, Hood by Air is growing in influence, as indicated by other brands channeling its signature color block x logo placement on (well, really all over) garments.
The most recent brand to hop on the trend: Versus Versace (the little sister line of the Italian design house fronted by Donatella Versace), which is showing its usual brights and prints for Spring/Summer 2015, as well as this black denim on denim (I think?) number with "VERSUS" logo knee patches - a placement HBA has been using (a lot) since at least Spring/Summer 2014. See the side-by-side photos after the break ...
For the uninitiated, Hood by Air is the NYC-based collection designed by Shayne Oliver, known for its conceptual take on streetwear and somewhat unusual branding – most notable: the consistent use of the Hood By Air logo on t-shirts, shorts, and sweatshirts (see below, left) in defiance of the less-is-more trend that’s happening right now in terms of logos (with the most recent exception being those loud Alexander Wang for H&M garments).
While the design by Versus (below, right) isn't so egregious that Hood By Air likely has any cause of action, the HBA inspiration is arguably a bit obvious, no? Tell us what you think in the comments section below and shop the HBA collection, if you are so inclined, at VFILES.