Victoria's Secret allegedly has a new line called, Bright Young Things, and it is causing quite a bit of controversy. The lingerie giant was reportedly in the process of launching a collection targeting the tween demographic but has since changed its mind as the public is not too pleased. Parents have taken to Victoria's Secret Facebook page with angry comments, most of which center on the notion that VS is "furthering a trend of sexualizing girls younger and younger."
Upon inspection of the VS website, it appears that Bright Young Things is a new Spring Break-themed tagline for PINK, and not a separate collection. The lingerie brand founded PINK, its younger-focused collection, in 2002 with brightly colored sweats, bras, tank tops and underwear. A PINK spokesperson released the following statement: "In response to questions we recently received, Victoria’s Secret PINK is a brand for college-aged women. Despite recent rumors, we have no plans to introduce a collection for younger women. 'Bright Young Things' was a slogan used in conjunction with the college spring break tradition."
However, according to Business Insider, that's not entirely true. At a recent conference, VS Chief Financial Officer Stuart Burgdoerfer said: “When somebody’s 15 or 16 years old, what do they want to be? They want to be older, and they want to be cool like the girl in college, and that’s part of the magic of what we do at Pink.” So, 15 or 16 year olds in Victoria's Secret - what do you think?