New York Magazine took on the "weird world" of Internet celebrity; namely, 13-year old, Mike the Ruler. According to the feature, "Everything changed when, in 2011, he saw the Alexander McQueen show at the Met." Since then, Mike's "all-consuming love for high-end fashion has only grown." While the McQueen exhibit was life changing, he actually prefers the keep it small: “I don’t really like big brands. I like little designers who are creating something new.” The feature continues on to say that Mike "has become familiar to the downtown designers he worships, and when he comes into stores like Supreme and Opening Ceremony [and Been Trill, as evidenced by the video accompanying the piece] he gets hugs from staff and sometimes goes home with hand-me-downs from their own closets.
But while Mike is being embraced by the fashion industry, from designers to VFILES and Fader (the latter of which did a feature on Mike earlier this year), he still faces the not-always-pretty reality of kids at school. NY Mag writes: "At school (eighth grade), Mike has to wear a uniform most of the time — 'a blazer and khakis and, like, ugly shoes' — and when he gets the opportunity to put on stuff he actually likes, some of the other kids make fun of him. 'They say rude crap to me about it, like, ‘What are you wearing? You look homeless, you look gay, you look stupid.’ But I don’t care what they think, because they don’t get it.'"