The announcement that actress Kate Hudson is "designing" a collection for retailer Ann Taylor is not exactly news. However, it does shed light on some interesting questions. Namely, what role do these celebrities actually play in regards to such clothing lines and why are people shopping them? WWD writes: "The Hudson-helmed capsule collection is her first foray into fashion design ... Working with Lisa Axelson, creative director at Ann Taylor, Hudson helped create a lineup of looks inspired by her red-carpet style." From the sounds of things, Hudson isn't doing much designing at all, which isn't terribly surprising since she isn't a fashion designer.
Now, assuming we think that Hudson actually designed the collection, as Ann Taylor is purporting, the more difficult answer to pin-point is: what is the appeal of a garment "designed" by a non-designer? Isn't it enough for Hudson to appear in the ad campaign and promote the brand without saying she is involved in the design process. Personally, I am far more inclined to shop the collection of a skilled designer than one of an actress. I suppose any popularity that surrounds the celebrity clothing line marketing ploy is just proof that our society's obsession with celebrity has even permeated our choice in who "designs" our clothing, which is pretty sad.