Cara Delevingne is causing quite a stir today since Love Magazine suggested that the model is leaving her mother agency, Storm Models, to pursue her acting career full time. As you may know, the Kate Moss mini-me, who has fronted campaigns for Chanel, YSL, DKNY, Burberry, Tom Ford, Topshop and just about every brand in between, started her acting career relatively recently with a minor role in the 2012 film adaptation of Anna Karenina and a starring role in the major feature, Paper Towns, which is being released this month. Since Love Mag made the announcement, fans have been outraged – taking to their social media pages to share iterations of “NO!,” “WHAT?!,” “OMG,” and “This is not ok.” The interesting thing is: Cara is representative of a new pool of super models in the making, ones that obviously resonate with people (as indicated by the countless Twitter and Instagram comments) - thereby making them stars in their own right - and ones that are taking back magazine covers from other types of celebs (think: actresses, reality stars, etc.) who have been gracing covers for years now.
Unlike the many fleeting trends which last for a season or two, the celebrity magazine cover (in lieu of the model magazine cover) is more along the lines of the jersey-style garment, if we are comparing it to a trend; it has been awhile in the making. Much like the sequined dresses that Tom Ford showed for Fall/Winter 2014, which derived their relevance from the array of sportswear inspired looks we have seen over the past several seasons (think: Givenchy’s Pervert shirt or the LPD Dream Team jerseys), and dating all the way back to Geoffrey Beene’s original “71” dress in 1968, the celebrity-in-fashion trend has some substantial roots.
You may recall that when Vogue’s editor in chief, Anna Wintour, took the reigns in 1988, she heralded in a new era: one that included putting Hollywood celebrities on the cover of the magazine. When Vogue initially switched from covers starring supermodels to those with glamorous movie stars, Wintour solidified her status as a visionary leader, especially since the majority of magazines at the time exclusively put models on their covers. Wintour spoke to the shift from models to actresses in 2009, saying: “Until models become celebrities again in their own right, I can’t see them selling as well on magazine covers as actresses.”
So, is that time now? I think so, and Cara’s popularity is certainly telling.
With the popularity of street style websites (many of which chronicle the “off duty model”), the rise of fashion-specific websites, such as Style.com and models.com, which make models more familiar to a larger audience than ever before, and the omnipotence of social media, on which models are seriously hot commodities, (Gigi Hadid has 3.8 million Instagram followers and 395k on Twitter; Joan Smalls has 996k on Insta; Karlie Kloss has 685k on Twitter and 2.5 million on Instagram; and Cara Delevingne has 13.4 million on Instagram and 2.75 million on Twitter), that time may be now. The fan fury over Cara's career certainly suggests it.
It’s been awhile since we have seen the likes of superpowers likes Cindy, Naomi, Kate, Linda, and the likes. But slowly, girls, many of whom may be identified by their first names only (think: Karlie, Cara, Freja, Daria, etc.), are emerging. And it seems are are alredy very much in the process of staging their takeover.
IMAGE COURTESY OF WIKIPEDIA.