The Fashion Law Exclusive - It seems that Apple is not content with simply poaching big fashion industry names to revamp its retail and accessories divisions (think: former Burberry CEO Angela Ahrendts, designer Paul Newson, YSL's Catherine Monier and Paul Deneve, and more). The Cupertino, California-based tech brand wants to win over the fashion crowd and the fashion-consuming public, as well. Case in point: The Apple Watch preview event at famed Paris-based retailer, Colette this week, which drew the likes of Chanel creative director Karl Lagerfeld, Vogue's editor in chief Anna Wintour, the New York Times' fashion director Vanessa Friedman, VogueInternational's Suzy Menkes, and others. Also on hand: Apple's SVP of Design Jony Ive and Marc Newson, a recent addition to Ive's team, the latest to join from the fashion industry.
But that is not all. The Apple Watches were the center of attention, thanks to placement in the center of the room, at the Azzedine Alaïa dinner last night. In attendance: a handful of stars, including Mick Jagger, Salma Hayek, Rosie Huntington-Whiteley, and Lenny Kravitz. And industry heavy hitter Francois-Henri Pinault, the CEO of Kering; Maria Grazia Chiuri, the creative director of Valentino; editor/street style goddess Anna Dello Russo; and others.
It is no secret that Apple's CEO Tim Cook has positioned the device as not just a tech accessory but an accessory … even a fashion accessory, as evidenced by its varying band designs and those 18-carat and rose gold faces, and so, it comes as little surprise that the brand (what some are predicting will be the future's biggest fashion brand) has seemingly tapped a big name model for what we can only assume is its impending ad campaign. Model Liu Wen, pictured below, was on hand at the Colette x Apple preview and hinted on her Instagram account that she may have been working with Apple, writing: "My second meeting with the Apple Watch, this time in Colette! The first time? Well, you'll see soon."
If she is, in fact, slated to appear in Apple's campaign, we must say it is a good choice of casting. Struggling NYC-based brand Coach notably turned to China-born, New York-based and fellow stunner Karlie Kloss (who was also in attendance at the Colette x Apple event) when it wanted to revamp its image, casting the two beauties in its Fall/Winter 2013 and Spring/Summer 2014 campaigns. Additionally, she is straight off the runway at this season's biggest runway shows (think: Chanel, Givenchy, Gucci, Marc Jacobs, and more). More to come …