Balenciaga: A Brand-Building Playbook

A deep look at how the brand was built and the strategies used to protect it.

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Balenciaga’s Ad Controversy: A Case Study in Crisis Communication

The lawsuit was over before it even really started, but the entire matter is the latest example of how companies are handling – or should handle – high-profile crises.

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Balenciaga: A Year After It Was Nearly Cancelled, a Look at the State of the Brand

Following major controversy and backlash, Balenciaga is quietly rebuilding its reputation.

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From Yeezy Gap to Gucci and Balenciaga: A Look at the Rise of Co-Branding

On the heels of the Gucci x Balenciaga co-branding venture, now appears to be an opportune time for companies to assess the breadth of the assets in their portfolio and try to monetize their brands in ways that go beyond their current uses.

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Kering: A Timeline Behind the Building of a Luxury Goods Group

Here is a look at the timeline behind the building of Kering into one of world’s most valuable luxury goods conglomerates.

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