Richemont, the parent company to watchmakers Cartier, Piaget, Baume & Mercier, and Vacheron Constantin, among others, is making headlines for “allegedly destroying its expensive, unsold watches.” According to Quartz, the Swiss luxury group’s 2018 earnings report sheds light on its practices, including “inventory buy-backs” and its dismantling of its pricey timepieces, in an effort to “save their brand value,” at least in part from the tarnishment that comes from the grey market.