Business

Business

Olipop Trademark Fight Signals the Stakes of CPG Brand Protection

Olipop, the fast-growing prebiotic soda brand that has positioned itself as a cultural player well beyond the beverage aisle, is taking on a fellow CPG player in a new lawsuit. In the complaint that it filed in the Southern District of New York, Olipop alleges that Nutruit has ...

August 25, 2025 - By TFL