Branding, at its core, is the act of influencing perception. Where marketing and advertising emphasize the extraction of value, branding focuses on strategically building value from the ground up: Rather than measuring success through an economic lens, the impact of branding can be considered first and foremost as cultural. Whether you are a sole trader, a … Continue reading From Ikea and Oatly to Aldi and Telfar, “Cultural Impact” Isn’t What You Think It Is