Daily Links

1. Gen Z is reinventing social media marketing: Young people aged 16 to 24 spent an average of seven hours per day online in 2019, three of which were spent exclusively on social media, and they uses social media primarily for entertainment, so brands targeting this audience need to plug into platforms like TikTok. – Read More on Vogue Business 

2. Facebook’s Deepfakes Policy ‘Inadequate’ to Some Lawmakers: The criticism, in interviews, on Twitter, and in a hearing on Capitol Hill Wednesday, followed the unveiling of the social media giant’s policy to remove video forgeries produced with the aid of artificial intelligence that show people doing and saying things they never did. – Read More on Bloomberg 

3. RETRO READ: How Do You Solve a Problem Like Deepfakes?While the challenges this phenomenon poses are “very clear,” the law is, unsurprisingly, not. This imbalance is unsurprising given that technology almost always develops at a rate much faster than the laws needed to regulate it.  – Read More on TFL 

4. Amazon is said to be preparing a luxury fashion platform: Its luxury venture will operate similar to the concession model seen in department stores and specialty retailers, where brands effectively lease space or pay a percentage of sales to run their own mini-shops within the store. – Read More on Yahoo 

5. America’s Affordable Luxury Brands’ Problems Run Deeper Than the Trade War: Michael Kors and Kate Spade continue to attempt to position themselves as lifestyle brands with wider product offerings. So far, there has been little in the way of results so far and this revamp mission is not without constant challenges.– Read More on Jing 

6. ‘Even when we’re fat, we still want to be fashionable’. Berlin-based blogger Caterina Pogorzelski says, “Of course there’s clothing in larger sizes, but not enough.” Most items are either too cheap or too expensive, she says – the mid-range is lacking. – Read More on SCMP

1. The Future of Luxury? A Conversation With CEO of LVMH Fashion Group Sidney Toledano. “Today, the consumer is more than aware about the origin of the products, sustainability is at the forefront. So, while we produce in a larger scale [than in years prior], we have kept the excellence of an expertise of more than sixty years.” – Read More on Forbes

2. Eileen Fisher built a fashion empire. Her employees now own nearly half of it: Fisher personally owns 60% of the company that shares her name, while the remaining 40% is held by her 1,200 full- and part-time employees through an employee stock ownership plan. – Read More on CNN 

3. Glossier founder Emily Weiss: People are the key to Weiss’s vision, which has set a new blueprint for success for the cosmetics industry. She often talks about the “democratization” of beauty, about how Glossier came up with its products by asking women what they wanted, rather than telling women what they needed. She built awareness through word-of-mouth on social media, and the community that lives for its famous pink bubblewrap bags, chic design and solid, functional basics is deeply loyal. – Read More on the Guardian 

4. RETRO READ: Glossier Filed 2 Trademark Applications This Spring That Say a Lot About Modern BrandingGlossier is essentially claiming that in much the same way that consumers link the word “Glossier” with its brand, they make a connection in their minds when they see boxes with pink interiors and pink bubble wrap pouches. – Read More on TFL 

5. Is Canada Goose losing its mojo? Early data suggests cooling customer interest. New data has revealed that the Toronto-based outerwear company has had to discount its jackets an average of 13% to move inventory in a signal that consumer enthusiasm for the brand is waning. – Read More on Thinknum 

6. In 2020, retail is moving back to Main Street: In 2019 alone, more than 9,300 stores across the spectrum, from the Dollar Store to Barneys, closed locations. But as we’ve seen, consumers are still eager to spend money in physical stores, as long as the retail experiences is well-designed, entertaining, and integrated into our lifestyles. – Read More on Fast Co.

1. The Rise and Fall of Fast Fashion Purveyor Forever 21: While its core demographic of teenagers were flocking to online shopping, Forever 21 and its founders have been near-constant lawsuits for everything from labor department violations to copyright infringement. – Read More on Thinknum 

2. Fashion industry’s ageism could cost it £11 billion in next 20 years: Older people increased their spending on clothes and shoes by 21% – or £2.9 billion – between 2011 and 2018, according to the analysis. By 2040, people aged 50 and over are expected to be this sector’s key consumer base. But … many women older than 75 stop spending on fashion altogether due to fashion and beauty industry’s institutional ageism. – Read More on the Guardian 

3. How Walmart Can Win in Fashion: Walmart has responded to Amazon’s foray into fashion  by way of an overwhelming amount of fashion brands – 600 was a recent count – and, in addition, has about 150 premium brands that are available through its Lord & Taylor association. – Read More on Forbes 

4. How department stores lost their clout in the beauty industry to Ulta, e-commerce and influencers: Ulta’s appeal has been helped by its celebrity brands, such as an exclusive in-store distribution deal for the Kylie Cosmetics line last November and its relationship with YouTube star James Charles. These relationships help drive traffic to the store. – Read More on CNBC 

5. Chanel and champagne: How luxury goods stores are trying to lure shoppers from the internet. Brands and retailers are using new services – from Rent the Runway offerings to luxury resale options – as well as food and alcohol to lure back customers who were once exclusively theirs. – Read More on USA Today

1. Ex-LVMH North America chair: “We have an awful lot of brands out there that just shouldn’t be.” With the  “exception of very recessionary years, luxury and premium brands have always outgrown on a yearly basis, the sort of more mass brands.” – Read More on Yahoo

2. From High-End Apparel to Mass Market T-Shirts, the Fashion Industry Struggles to Go Green. “It would take 13 years to drink the water that is used to make one pair of jeans and one T-shirt.” – Read More on Fortune

3. Why Luxury Brands Should Focus on Tier-2 and -3 Cities: Lower-tier cities in China are fueling luxury growth. Hot spots like Guangzhou, Beijing, Shanghai and Hong Kong are already oversaturated markets, but smaller cities have an excess of demand. And despite the high-spending capacity of this consumer segment, luxury brands have been slow to seize the opportunity. – Read More on Jing

4. How $470 million worth of fake Nikes get into the US: The counterfeiting crew allegedly used slightly altered versions of actual company names to make their shipping paperwork look legit, and falsely claimed the shipments were made up of everyday household items like ventilation fans. – Read More on Quartz

5. Celebrities like Gwyneth Paltrow made the 2010s the decade of health and wellness misinformation: Celebrity wellness hype contributes to our “culture of untruth” by both inviting an erosion of critical thinking and promoting what is popular rather than what is true. – Read More on NBC

6. RETRO READ: The Rise – and Questionable Qualifications – of the Ever-Growing Pool of Wellness Gurus. Claims about how to heal illness through diet and alternative therapies are far from novel. What is new is the unprecedented speed and scale afforded by online transmission. Social media also enables individuals to monetize their following through advertorials, affiliate programs and e-commerce shops. – Read More on TFL

7. Some 40% of Americans made a purchase from direct-to-consumer brands in the last year. Notable categories for DTC purchasing over traditional retail included health and beauty products (35%), apparel (34%), and tech and gadgets (26%). – Read More on Retail Dive