Daily Links

1. It’s time to regulate fashion the way we regulate the oil industry: When the EPA was established in 1970, the global fashion industry was far smaller than it is today; fast fashion didn’t yet exist. But as brands focused on making clothing as inexpensively as possible—effectively transforming clothes into disposable objects—the sector ballooned. – Read More on Fast Co.

2. Fashion’s Chinese New Year quandary: Can rats ever be luxury? With Chinese consumers spending more than a trillion yuan ($150 billion) across the holiday week last year, there’s ample motivation to indulge in the pursuit of disposable Chinese income via zodiac-themed capsule collections. Everyone from Fendi and Gucci to Burberry and Marc Jacobs want in. – Read More on CNN

3. RETRO READ: Chinese Teens Are Spending More Than $7,000 per Year on Luxury Goods, Outshining Their Western Peers. Chinese natives born in 1998 and after are demonstrating remarkable spending power, in some cases, shelling out more than $7,000 per year for luxury goods even before they reach age 21. – Read More on TFL

4. Away luggage saw healthy holiday sales growth despite a scorching exposé on its allegedly “toxic” workplace culture: It’s possible that everyday consumers are unaware of what’s going on, or simply don’t care about these corporate issues. – Read More on Fast Co.

5. A $20 billion to $30 billion per year fix: It’s going to cost $20 billion to $30 billion a year to live out the fashion industry’s sustainability promises. That’s the amount needed to be deployed per year toward the development and scaling of disruptive innovations and business models in the fashion industry in order to see a significant “step change” by 2030. – Read More on WWD

1. China buys, produces and exports most of the world’s clothing, but most Western consumers would struggle to name a Chinese fashion brand: “Marketing to Western audiences is another challenge. Helping an international audience understand the cultural references and craftsmanship behind your work is the first step toward that success.” – Read More on SCMP 

2. Luxury stocks hit by fears over Chinese coronavirus outbreak: Burberry, Hermes and Givenchy parent LVMH were among those most affected by growing worries over the virus, which has killed six people and infected almost 300. Gucci owner Kering was also hit. – Read More on the Telegraph 

3. The US needs a national privacy law for personal data, Salesforce co-CEO says: In the United States, there is no single federal law that gives protection to citizens over their data. Instead, the issue is currently dealt with under different sets of legislation at the state and federal levels. – Read More on CNBC 

4.  Louis Vuitton and the NBA confirmed they have entered a multi-year partnership: The tie-up includes a trophy travel case and a capsule collection designed by Vuitton men’s wear creative director Virgil Abloh. – Read More on WWD

5. As Payless tries to re-open in the US, it faces an uphill battle: In the last three years, Payless ShoeSource has filed for bankruptcy twice. Each time, it’s emerged with fewer financial obligations and a promise to rise from the ashes. This time it comes with plans to implement a sweeping strategy to rejuvenate the ailing brand. – Read More on Modern Retail 

6. RETRO READ: Retail Woes – A Running List of Fashion Bankruptcies. From Barneys and Forever 21 to True Religion and Wet Seal … a look at some of the most recent fashion-related filings, as well as some significant ones dating back a bit further. – Read More on TFL

1. France’s Unofficial Minister for Fashion Isn’t Afraid of a Redesign: First, Brune Poirson spearheaded a law banning destruction of unsold goods. Now she’s part of negotiations regarding President Trump’s threats to impose tariffs on handbags and other luxury goods, also known as the “handbag war.” – Read More on the NY Times

2. Inside Kanye West’s struggle to build a Yeezy sneaker empire: Recently, some of the excitement has turned to skepticism. Many are wondering aloud whether Yeezys “are dead.” Certain Yeezy models cost a lot less on the resale market than they used to. It turns out, this is all part of West’s grand plan for his sneaker empire. – See More on CNBC

3. Kanye West’s Yeezy Venture is Worth $1 Billion and Growing. Fast forward 6 years, and West and adidas have the $3 billion-earning Jordan empire “in [their] sights, in terms of both cultural clout and commercial prowess.” – Read More on TFL

4. Prada and LVMH to Drop Leases as Hong Kong’s Retail Sparkle Fades: Rents on what was recently the world’s most-expensive shopping street fell 15% in the second half of 2019. – Read More on WSJ

5. What Beyoncé’s Ivy Park x Adidas launch means for the new age of celebrity brands: Given its hype and Beyoncé’s unwavering longevity as a cultural powerhouse, Ivy Park x Adidas may become the standard bearer for the new age of endorsement, one that goes far beyond the broken, transactional hold-the-product-and-smile model and into something much more authentic: ownership. – Read More on Fast Co.

1. Balenciaga to Return to Couture in July: Creative director Demna Gvasalia, who is best known for his chunky Triple S sneakers, is to revive the brand’s high fashion activity 52 years after the founder closed his house. – Read More on WWD 

2. Gen Z, women and Louis Vuitton drive StockX to $1 billion in transactions: Music and/or pop culture-related “merch has a bigger social status than just a drop that anyone can buy from their bedroom. It can have more of a role now in showing what tribe you’re a part of than things like the Supreme drops will.” – Read More on Vogue Biz 

3. How American Apparel is trying to make a comeback after two bankruptcies: American Apparel went into bankruptcy court in 2015, and then again in 2016. But the brand’s wares, from knit T-shirts to zip-up hoodies and disco pants, are still available for purchase online. That’s because the brand was purchased by Canadian company Gildan Activewear in 2017. – Read More on CNBC 

4. RETRO READ: American Apparel – The Rise, Fall and Rebirth of an All-American Business. By 2007, American Apparel had become the largest T-shirt manufacturer in America. One of only a few clothing companies exporting “Made in the USA” products, it sold about $125 million worth of domestically manufactured clothing outside of America. All the while, the behind-the-scenes controversy that had been brewing would be making its way into the purview of the public. – Read More on TFL 

5. How Ganni used tech-world tricks to grow from a cult fashion label to a global brand: The little-known Danish label has seen 50% growth in revenue year over year for the past 3 years. The company is estimating more than 30% growth from 2018 to 2019, with projected sales of more than $88 million for 2019. – Read More on Fortune

1. Ultimate Status Symbol: Just as French luxury giant LVMH adds Tiffany & Co. to its stable, it scores more than a marketing coup with a diamond deal that’s out of this world, a 1,758-carat Sewelo diamond, which is roughly the size of a tennis ball. – Read More on Bloomberg

2. For most luxury goods, this is the most expensive city in the world: Hong Kong was found to be the priciest city in the world for luxury products and services, according to a report by private bank Julius Baer. – Read More on CNBC

3. Jennifer Lopez Is Fashion’s Most Coveted Spring ’20 Campaign Star — But Will She Drive Sales? Jennifer Lopez is the face of three major fashion campaigns for spring ’20 (Gucci, Guess, and Coach) — making her the season’s most coveted ad star. While it’s rare for a celebrity to front so many different brands in the same season, Lopez, 50, is “unique and a megastar right now.” – Read More on Yahoo

4. Is This the Birkin Bag of Lipstick? Every six months for the near future, Hermès plans to launch a new cosmetics category. The company won’t yet confirm any delivery dates or future product lines—“at our own pace” is a phrase often used at Hermès so as not to ensnare its creatives in rigid delivery schedules—but foundations and eye and cheek colors are not far behind, to be followed eventually by skin care. – Read More on WSJ

5. Forget heels, white trainers were the shoe of the decade, going from scruffy to stylish: More than 23 billion pairs of trainers are produced annually, of which about 300 million are thrown away each year, and it takes 30 to 40 years for sneakers to decompose in a landfill. – Read More on SCMP

6. RETRO READ: Sneakers Are the Hottest Thing in Fashion and They Aren’t Going Away Anytime SoonDigital aggregator Farfetch is offering up more than 5,000 sneakers styles, much more than the 3,500 heels/pumps styles is currently has on its site. – Read More on TFL