Image: Louis Vuitton

1. A Company Paid $1.8 Million for Yeezy Sneakers So You Can Afford Them: The sneakers weren’t purchased by a footwear-loving collector. Instead, they were acquired by the company Rares, which plans to fractionalize pieces of the shoes as an investment. – Read More on Bloomberg

2. RELATED READ: Are Birkin Bags Really a Better Investment than Stocks and Gold? One Company is Actively Testing That Theory. The alternative investment industry is expected to grow by 59 percent by 2023, reaching $14 trillion in assets, with institutional investors, as well as high-net-worth individuals and ultra-high-net-worth individuals, looking to “safe-haven alternatives where they can be almost certain that a financial or equity market correction will not dent their returns. – Read More on TFL

3. From McNuggets to Louis Vuitton, K-pop’s BTS notch up marketing deals: “As disparate as their businesses might seem, McDonald’s and Louis Vuitton share a need to onboard new generations of consumers.” Asia – and especially China, where K-pop is also popular – provides major markets for luxury brands, and has fueled sales bounces as COVID-19 restrictions ease. – Read More on Reuters

4. Western brands tested by China amid forced labor allegation backlash: “Fundamentally, this is really about values and belief systems.” And while China may represent a growing market for retailers, socially-conscious millennials and Gen Z shoppers in the U.S. and Europe also represent a “numerically significant” demographic that can’t be ignored. – Read More on CNBC

5. Amazon poised to beat Q1 Street estimates, provide e-commerce insights: Analysts expect the Seattle company’s first-quarter revenue to grow nearly 39% year over year to $104.65 billion, on the higher end of Amazon’s guidance, according to S&P Capital IQ estimates as of April 26. – Read More on S&P Global