Image: Alex Mill

1. Flip-flop sales surge as casual and comfortable fashion wins lockdown: Searches for flip-flops have increased 53 percent since June, according to online fashion search business Lyst, a surge that is symptomatic of the new ease that has taken over our wardrobes – elasticated waists are in and flips flops are their footwear equivalent. – Read More on the Guardian

2. The Covid-19 tie-dye boom is real: Google searches for “tie dye” usually climb a little in the summer, but they hit their all-time peak this year. There were 2.5 times more searches in August 2020 than the previous peak in July 2019 (with the debut of Starbucks’ tie-dye Frappucino). Consumers are searching for tie dye at nearly triple the rate of last summer. – Read More on Quartz

3. Garment workers seen losing up to $5.8 billion in wages during coronavirus: With the pandemic leading to store closures and falling sales, many retailers cancelled orders or demanded discounts from suppliers, jeopardizing the livelihoods of tens of millions of workers in the sector. – Read More on Reuters

4. Cosmetics Brands Face Revenue Drop as Department Stores Close: Estée Lauder, Amorepacific Group Inc. and Kao Corp. are looking to manage risk and diversify how their products are sold as department stores represent a sizable share of their revenue “There will continue to be this shift over the next few years in the U.S. in terms of the mix of brick and mortar vs. online and we will manage through that.” – Read More on the WSJ

5. When Will Consumers Feel Safe? In early August, statistically significant differences between generations started to emerge for the first time, with millennials more likely to be comfortable with nearly every activity polled than Gen X and baby boomers. And while the generational gap largely remains, millennials reported statistically significant drops in comfort with regard to a few activities, including going to shopping malls, museums and concerts. – Read More on Morning Consult

6. Why China Will Become the Driving Force of Luxury: The EU and the US have a combined population of around 780 million with an aging demographic. China is home to a much younger 1.4 billion people and has a higher annual population growth than the US and Europe combined. While the average income per capita in China is still significantly lower than in the US or Europe, it’s catching up fast, and more than a hundred million new Chinese luxury consumers will enter the market over the next decade. – Read More on Jing Daily