1. Can AI Fashion Design Ever Really Be Original? The question of whether AI can ever truly bring originality to fashion design raises concerns over creativity and the potential for genuine innovation in the industry. – Read More on Culted
2. Lululemon ‘Dupes’ Are Just as Cool With the TikTok Crowd. Lululemon alternatives, known as ‘dupes,’ have gained popularity on TikTok, proving that cost-effective versions can rival the appeal of high-priced originals among younger consumers. – Read More on The Wall Street Journal
3. H&M to Close Digital Outlet Afound. H&M has announced it will shut down its digital outlet, Afound, as part of a strategic shift to streamline its business and focus on core brand growth amidst changing market conditions. – Read More on Fashion Network
4. Perfume Offers a New ‘Lipstick Effect’ in the Luxury Slowdown. As luxury markets slow, perfume sales are booming, becoming the new ‘lipstick effect’ where consumers opt for smaller luxury goods amid economic uncertainty. – Read More on Financial Times
5. Crayola Now Owns the Smell of Back-to-School Crayons. Crayola has successfully trademarked the distinctive scent of its crayons, capturing the essence of back-to-school nostalgia and securing a unique sensory brand element. – Read More on Bloomberg