Daily LInks
1. LVMH revamps digital approach as star hire leaves for start-up: During Ian Rogers’ time at LVMH, the group’s main brands, which also include Christian Dior, have made big investments in digital marketing and social media and shifted more sales online, although the group does not break out details. – Read More on Reuters
2. In a Pandemic, We Buy What We Know: While innovation is generally a good thing, right now might not the best time to start getting creative with consumer products. While you may be excited about advertising your newest goods, you might be better off waiting for a time when consumers are feeling a little less fearful. – Read More on HBR
3. Retailers Seize on Pandemic Fallout to Become Property Owners: In a recent example, Swiss high-end clothing retailer Akris purchased three buildings on New York City’s Madison Ave. for $45 million—a decade-low price for the ritzy neighborhood on a per square foot basis—including the building that accommodates its Manhattan store. – Read More on the WSJ
4. From Crocs to Uggs, ugly shoes have won: In its third quarter,Crocs reported revenues increased 15.7% year over year, with e-commerce growing 35.5%, representing the company’s 14th consecutive quarter of double-digit e-commerce revenue growth, according to Crocs CEO Andrew Rees. Additionally, comparable sales increased by over 16% and wholesale grew more than 12% year over year. – Read More on Retail Dive
5. Dior sticks by Johnny Depp in defiance of ‘wife beater’ ruling: Since the ruling, which dismissed Depp’s claim that the Sun had libelled him by calling him a “wife beater”, internet searches for Sauvage have increased by 23%, according to the beauty website Cosmetify. In terms of potential fall out, “Brands hope for short-term memory loss and long-term amnesia.” – Read More on the Guardian
6. RETRO READ: From Celebrity Spokesmen to Big-Name Designers, Brands’ Endorsers Can Cause Real Damage. Morals clauses are typically worded in a way as to allow a brand to immediately terminate a contract, without any penalty, should the individual behave in a certain manner that would tarnish the reputation of the brand. Beyond enabling a company to back out of a deal, these contract provisions also tend to enable the brand at issue to seek any number of potential remedies for its star’s violation. – Read More on TFL
