Image: Barneys

1. Sorry, Millennials. Over-40s Are In at Gucci: “They are going after the largest, yet most neglected, segment of luxury buyers—baby boomers.” The Italian brand is both working to retain the huge numbers of customers it attracted in recent years—particularly older millennials who are now turning 40—and court less trend-focused wealthy buyers among Generation X and the Baby Boomers. – Read More on the WSJ

2. Covid startled luxury brands. What comes next could be worse: Deep pocketed conglomerates that tightly control their production and sales and, therefore price, and can leverage economies of scale, will thrive. But Luca Solca, an analyst at Bernstein, warns that some medium-sized, privately-owned brands might get squeezed. “Do Tod’s and Ferragamo have the money they’ll need to invest to take on Louis Vuitton?” – Read More on Wired

3. Christopher Wylie: “Amazon is one of the biggest threats to the fashion industry.” Amazon “has a good track record for blowing up industries, and fashion needs to look at what has happened to music, publishing and media.” – Read More on the Guardian

4. Barneys New York to Return in 2021 After Pandemic Delays Revival: The first two stores are set to open in the first quarter, more than a year after Barneys declared bankruptcy and began shuttering its locations. One will be inside Saks Fifth Avenue’s flagship in Manhattan, and the other will be a small standalone shop in Greenwich, Connecticut. – Read More on Bloomberg

5. RETRO READ: From Addresses to Purchase Histories, Customer Data is Driving Retail Bankruptcy Acquisitions. “Lists are not hard to get, but lists that are connected to a brand that I own, I can’t go buy that as easily. You gain tremendous value by … knowing what they bought and knowing when and why they bought it. [That] puts me in a better position to sell them more products.” – Read More on TFL

6. Miuccia Prada on breaking the luxury machine: In 1984, Prada introduced her breakthrough design: a black, lightweight, minimally branded backpack in military-grade nylon. Such a material — plain, industrial, but in fact more expensive than leather — defied the long-held belief that luxury must be precious and timeless, something that would become a life-long theme in her work. Read More in the FT

7. $2 million T-shirt collection goes on sale at Christie’s to promote Supreme auction: The most complete collection of Supreme T-shirts is being offered for sale at Christie’s for about $2 million, highlighting the soaring value of the luxury streetwear brand and the growing importance of a new generation in the collectibles world. – Read More on CNBC