1. Patagonia has had enormous success with upcycled clothing. Could other brands follow? Upcycling was once a cottage industry devoted to die-hard environmentalists, but it’s now in vogue. However, there’s a dark side to this trend as some brands are jumping on the upcycling trend without actually changing their practices. – Read More on Fast Co.
2. Crocs shares soar on raised sales outlook through 2021: The Colorado-based footwear company said it expects 2020 full-year sales to grow more than 12% to a record of roughly $1.38 billion, up from a previous range calling for 5% to 7% growth. In 2021, it’s calling for revenue growth of 20% to 25%. – Read More on CNBC
3. Kylie Jenner Cosmetics Deal Has Delivered Promise and Peril for Coty: Online sales of Kylie Cosmetics, not including the Kylie Skin business, fell 39% through October compared with the same period in 2019. Full-year 2019 sales fell 21% from the previous year, according to the firm. Those figures don’t include sales at beauty retailer Ulta, which began selling the brand in 2019, or other physical stores. – Read More on the WSJ
4. RELATED READ: Amid Pending Lawsuits Over Kardashian-Jenner Deals, Coty Finalizes Purchase of 20 Percent Stake in KKW Beauty. The draw of the Kardashian-Jenners and their sweeping follower base, which Coty spotlights in its release, noting that Kardashian “is one of the world’s highest-profile and influential consumer personalities, with 300 million followers across her personal and brand social media channels and a large global audience” (plus the very-real possibility of Kardashian-initiated litigation had Coty sought to pull out of the KKW deal) outweighs the legal drama that comes with them. – Read More on TFL
5. How personalization is transforming the luxury industry: Effective personalization in the luxury industry intersects the increasing centrality of digital marketing with the need to correctly interpret increasingly precise profiling. In order to increase the results of personalization, there must be a willingness on the part of the company to invest in online channels, but also an awareness of the high standards that luxury consumers are accustomed to in stores. – Read More on Doxee
6. In Moodsters, Jack Daniel’s IP lawsuits, SCOTUS follows old showbiz adage: On Monday, the U.S. Supreme Court let stand two high-profile intellectual property decisions by the 9th U.S. Circuit Court of Appeals, declining petitions filed by Jack Daniel’s Properties against the maker of a dog toy and by a children’s author/animator against The Walt Disney Company and Pixar. – Read More on Reuters