Daily LInks
1. How Luxury Brands Plan to Reconnect With Local Consumers in Post-Covid 2021: In new markets such as South Korea, China and the UAE, local customers, who tend to be young, are proud of their recently made fortune. They want to show off both their status and their success. Thus, big logos are a must. They are also highly digitally savvy, so brands need to be where they are; across a sprawling variety of digital and social commerce channels. – Read More on Forbes
2. Primark vs Boohoo Becomes Case Study About Need for Online: Another difficulty Primark would have is that it relies much more than rivals on garments bought in Asia, which the chain buys in bulk to get lower prices and which it orders 6 months in advance. Online retailers like Boohoo offer smaller quantities of garments that are produced more locally, so they can adjust to quick swings in demand. – Read More on Bloomberg
3. How Dapper Dan went from fashion industry pariah to Gucci god: In the same way that sampling was rife in the music, so it was in hip-hop fashion: customised T-shirts and jackets were staples. Day’s ostentatious creations didn’t emulate, but rather amped up the luxury of existing labels, and he took to referring to them as “knock-ups” as opposed to “knock-offs”, saying he simply “blackenised” the brands. – Read More on the Guardian
4. RETRO READ: Dapper Dan – A Fashion Legend and a Fashion Outlaw. Day’s design tactics did not find him fans in the luxury brands he was channeling. “His clothes were emblazoned with the monograms of European fashion houses at a time when those companies — Gucci, Louis Vuitton — were mainly producing leather goods and accessories.” Eventually, the fashion houses caught on and Day’s boutique was being regularly raided by U.S. marshals. – Read More on TFL
5. Poshmark’s Stock Price More Than Doubles, Latest in String of Soaring IPOs: Shares of Poshmark opened Thursday at $97.50, according to FactSet, above the company’s initial public offering price of $42, and ended the day valued at $101.50. That better-than-targeted IPO price valued the company at more than $3 billion, up from a $1.25 billion valuation in 2019. – Read More on the WSJ
