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1. Top 10 Global Consumer Trends for 2021: Some consumers will simultaneously identify with the trends of revenge spending and thoughtful frugality, trading down on some items in order to be able to spend more on others. This “trading down to trade up” is an accelerating trend during the pandemic. – Read More on the WSJ

2. How Lingerie Became China’s Favorite Fashion Investment: Lingerie startups targeting China’s millennials and Gen Zers had an exceptional year in 2020. Digital bra labels have been the darlings of the Chinese fashion investment capital set these past few years. In 2018 alone, over $30.5 million of growth capital was poured into China’s digital bra startups. – Read More on Jing Daily

3. Birkenstock explores sale to private equity group CVC: CVC hopes to grow sales in new markets while capitalizing on the brand’s loyal customer base. Birkenstock made €721.5m in revenues and €129m in net income in the year to September 2019, a corporate filing shows. Net revenue was up 40% on the previous year. – Read More on the FT

4. China’s new fashion hubs rising as luxury brands look to cities like Chengdu and Hangzhou for millennials growing in wealth. “Legacy luxury brands will likely take the lead since their growth in top-tier markets is more or less saturated, but trendy luxury streetwear labels have huge potential too. Consumers in smaller cities sometimes feel less obligated to conform to the traditional perceptions and more likely to embrace new trends.” – Read More on SCMP

5. “There are no environmentally friendly companies.” Retailers are built on the concept of consumption, which makes positive impacts, especially on the environment, difficult to accomplish. – Read More on Retail Dive

6. Apparel Retailers Must Embrace Change in 2021: Retail supply chains need to be ready for sustained increases in digital demand. That means continuing to invest in streamlined and connected digital capabilities across the whole value chain, right through to fulfillment operations. It also means rethinking traditional “linear” approaches to the supply chain, evolving it into a more flexible supplier network that will increase the organization’s resilience to future disruption. – Read More on Yahoo