Image: adidas

1. France’s Unofficial Minister for Fashion Isn’t Afraid of a Redesign: First, Brune Poirson spearheaded a law banning destruction of unsold goods. Now she’s part of negotiations regarding President Trump’s threats to impose tariffs on handbags and other luxury goods, also known as the “handbag war.” – Read More on the NY Times

2. Inside Kanye West’s struggle to build a Yeezy sneaker empire: Recently, some of the excitement has turned to skepticism. Many are wondering aloud whether Yeezys “are dead.” Certain Yeezy models cost a lot less on the resale market than they used to. It turns out, this is all part of West’s grand plan for his sneaker empire. – See More on CNBC

3. Kanye West’s Yeezy Venture is Worth $1 Billion and Growing. Fast forward 6 years, and West and adidas have the $3 billion-earning Jordan empire “in [their] sights, in terms of both cultural clout and commercial prowess.” – Read More on TFL

4. Prada and LVMH to Drop Leases as Hong Kong’s Retail Sparkle Fades: Rents on what was recently the world’s most-expensive shopping street fell 15% in the second half of 2019. – Read More on WSJ

5. What Beyoncé’s Ivy Park x Adidas launch means for the new age of celebrity brands: Given its hype and Beyoncé’s unwavering longevity as a cultural powerhouse, Ivy Park x Adidas may become the standard bearer for the new age of endorsement, one that goes far beyond the broken, transactional hold-the-product-and-smile model and into something much more authentic: ownership. – Read More on Fast Co.