Daily LInks
1. How Footwear Startup Allbirds Is Decarbonizing Fashion: “Purpose native means that we’re liberated to not have legacy baggage and we can just unlock great performance for customers without making any trade-offs. In fact, we make better products as a result of it.” – Read More on HBR
2. Chinese fashion retailer SHEIN revives plan for New York listing in 2022: The IPO if finalized, would be the first major equity deal by a Chinese company in the United States since regulators in the world’s second-largest economy stepped in to tighten oversight of such listings in July. – Read More on Reuters
3. A more than $761 billion dilemma: Retailers’ returns jump as online sales grow. Unwanted purchases come back to retailers’ stores and warehouses and become a headache for companies that must decide whether they can resell those items, get them written off by the manufacturer or if they must take the loss. – Read More on CNBC
4. Oscar de la Renta Adds Vintage Items to Resale Offerings: “We think about resale as a way for us to acquire new customers and most importantly retain existing customers,” CEO Alex Bolen said. The company sees resale “as a fundamental change in luxury fashion going from a consumable or disposable to an asset.” – Read More on PYMNTS
5. Yeti’s Billion-Dollar Strategy: No Celebrities, No Pandering: The brand, which in addition to its coveted coolers and cups sells duffel bags, chairs and apparel, surpassed $1 billion in net sales in 2020 and is on track to grow approximately 28% for 2021. – Read More on the WSJ
