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1. Why Rihanna’s Fenty Stands Out From the Pack Among Celebrity Beauty Brands: Fenty Beauty was the most-known brand among both women (36 percent) and men (25 percent), as well as among Gen Zers (46 percent) and millennials (49 percent). Gen Xers (31 percent) were most aware of Lopez’s JLo Beauty. – Read More on Morning Consult

2. Four trends that will define e-commerce in 2022: Thanks to a combination of faster internet, the boom in live video and the rise of influencers, live shopping is becoming a major (if not a primary) channel for avid shoppers. – Read More on TechCrunch

3. As Omicron Bears Down on Retailers, Landlords Get Creative to Fill Space: The resulting rash of storefront vacancies taught landlords to be more flexible with retail tenants, real estate experts say. Some cut longtime tenants slack, waiving rents or entering into revenue-sharing agreements. To entice new tenants, they reduced rates, offered free rent and agreed to customize spaces. – Read More on the New York Times

4. RELATED READ: From Malls to Madison Avenue, Real Estate is Getting a COVID Makeover. “Corporations want the ability to react to a host of unknowns brought on by the coronavirus and economic pressures, so they will continue to pursue options that provide them with enhanced flexibility for the foreseeable future. Whittling down lease terms is certainly part of that effort. – Read More on TFL

5. A patent filed by Shopify shows it edging closer to brick-and-mortar retail with a type of tech also used by Amazon: The patent application, filed with the US Patent and Trademark Office on May 25, 2020, describes a system of sensors that could measure the density and behavior of shoppers in specific areas of a retail store. – Read More on Business Insider