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1. L Brands Preparing to Cut 15 Percent of its Corporate Jobs: The company, which owns the Victoria’s Secret and Bath & Body Works chains, said it would save about $400 million a year from the layoffs and other cost-cutting measures, such as cutting back on inventory and closing stores. – Read More on the WSJ

2. Analysts are betting on American Eagle’s Aerie brand: “We believe the success and opportunity at Aerie is too significant to overlook. Aerie has been and we believe will continue to be a share winner in the intimates/loungewear category. Their performance over the past several years has stood out in retail, and we believe with Victoria’s Secret closing ~250 stores, Aerie is poised to accelerate its market share gains. And Aerie is showing signs of becoming more of a lifestyle brand with its entry into athletic/athleisure.” – Read More on CNBC

3. L’Oréal plots new look to boost cosmetics spending: The world’s biggest beauty group will embark on an “aggressive plan of new product launches” and advertising campaigns in the coming months to spur people to start buying cosmetics again, despite the ongoing coronavirus pandemic. For instance, new luxury perfumes from Giorgio Armani and Valentino and a new solid shampoo from Garnier were being readied for launch, as L’Oréal returns to projects previously paused due to Covid-19. – Read More on the FT

4. RELATED READ: Social Distancing in Effect and the Economy in a Slump, Beauty and Skincare is Still a Draw for Consumers. “We have long observed the concept of small luxuries, things that can get you through hard times and good ones. And they become more important during harder times,” which explains why sales of lipstick, nail polish, and other beauty products tend to fare well even in a falling market. – Read More on TFL

5. How cosmetics retailers are remaking the sample experience in a world without touching: For many retailers and cosmetics brands that have relied mostly on in-store sales, apps and an increasing online presence are among the plans to keep customers engaged and give them some of the benefits of shopping in brick-and-mortar stores. – Read More on CNBC

6. BuzzFeed Starts Selling Products Directly to Consumers: BuzzFeed has introduced a standalone website called BuzzFeed Shopping that lets visitors complete purchases for third party products directly on its site, while the publisher gets a 25 percent commission on the sales. Editorial staffers on the company’s commerce team will write stories for Buzzfeed’s main site and its new Shopping platform. – Read More on the WSJ