Daily LInks
1. Retailers are gamifying shopping with virtual storefronts to boost engagement, loyalty: Virtual storefronts are on the rise, and Obsess has built platforms for a slew of other retailers and brands, including American Girl, Ralph Lauren, Corona, Crocs, Coach, Dior and Mattel. – Read More on CNBC
2. Microsoft, Google strategy to test AI search ads irks some brands. Testing new ad placements without gaining consent from brands is a concerning practice for advertisers, said Jason Lee, executive vice president of brand safety at Horizon Media. – Read More on Reuters
3. How Fast, Cheap Fashion Is Polluting the Planet. textile production, dominated by apparel, generates as much as 8% of global carbon emissions, according to the United Nations, exceeding the impact of maritime shipping and international flights combined. Polyester and cotton make up 85% of all clothing material. – Read More on Bloomberg
4. European Fashion Alliance Addresses Regulation Concerns at European Parliament. Formed just under a year ago, the EFA brings together the federations of various countries, including France’s Fédération de la Haute Couture et de la Mode, Italy’s Camera Nazionale della Moda, the British Fashion Council as well as Copenhagen Fashion Week and Slovak Fashion Week, among others. – Read More on Yahoo
5. U.S. ‘aspirational’ shoppers are spending less on fashion, jewelry. “Inflation and food and other costs are taking dollars away” from the so-called aspirational shoppers, said Cowen and Company analyst Oliver Chen. Their desire to splurge in prior years represented a growth segment for luxury goods. – Read More on Reuters
6. The recycling idea at Levi’s, Adidas, Zara to stop trillions in fast fashion from going to waste. Recycling efforts so far have not made much of a dent, due to the fact that most garments are made with a blend of textiles hard to recycle. – Read More on CNBC
