Daily LInks
1. For Businesses to Rebuild, the Important Must Be the Urgent: In April, with much of the U.S. on lockdown, Fila sold more than $1 million through Fila.com for the first time. This rapid acceleration in online sales came as other initiatives went on hold, including advertising and event sponsorship. – Read More on WSJ
2. Racism is at the heart of fast fashion – it’s time for change: The fashion industry makes huge profits from the exploitation of women of color. Millions of black and brown people making our clothes in factories thousands of miles away bear the heaviest burden. For there to be meaningful change, brands need to pay garment workers living wages. – Read More on the Guardian
3. Amazon, pushing fashion: “The first two weeks we were seeing multiple sales a day,” said Jonathan Cohen, one of the designers in the Amazon’s Common Threads store. While sales have slowed, “it’s been helpful,” he said. “We were left with so much inventory from COVID, and in general from stores that were not paying from before.” – Read More on Chicago Tribune
4. RELATED READ: Amazon Has Been Trying (and Failing) to Infiltrate the Fashion Space for Years. It Just Got a Big Break. The Common Threads program now means that Amazon has a stable of designers offering up their wares on its site. – Read More on TFL
5. Matthew Williams is Givenchy’s New Designer: The American designer behind the 1017 Alyx 9SM label and a key ringleader of the luxury streetwear scene, Williams becomes the French house’s seventh couturier, succeeding Clare Waight Keller. His challenge will be to quickly galvanize the house around yet another new esthetic – and fast. Tenures at heritage brands have been getting shorter, and the current environment seems to favor luxury’s giant players including Louis Vuitton, Chanel, Dior and Gucci, whose scale affords multiple advantages. – Read More on WWD
6. ‘Woke’ fashion brands face backlash for not practicing what they preach: “Changing before talking about your changes will be vital,” says RJ d’Hond from data consulting company Kantar, “and only if it is a full company intent, not a marketing or communication department idea.” – Read More on the Guardian