1. Clothes That Don’t Exist Are Worth Big Money in the Metaverse: “Because NFTs can act as a ‘digital twin’ of a real-life garment—proving authenticity and provenance—brands like Louis Vuitton and Nike are now actively investing in blockchain technology.” – Read More on Bloomberg

2. On the other hand … NFTs might not solve the authenticity problem: It is very difficult to assure anyone that what they have is the original/authentic/canonical copy. That’s true even if we agree on a convention that would anoint the copy Beeple delivered as the “real” one. – Read More on Slate

3. Not Being Amazon Is a Selling Point for These E-Commerce Players: “There is more consumer awareness than there was 10 years ago,” said Andy Hunter, Bookshop’s chief executive. “I think the Covid crisis has made people more aware of the needs of local businesses.” – Read More on the WSJ

4. Five things L Brands is doing to try to accelerate Victoria’s Secret’s turnaround: It is phasing out all of its Angels imagery. In its place will be new brand ambassadors the company has selected for their activism and accomplishments. Some of these women include soccer star Megan Rapinoe, actress Priyanka Chopra Jonas and champion skier Eileen Gu. – Read More on CNBC

5. The Original Ugly Sneaker Is Back: Remember the Isabel Marant wedge sneakers? Everyone wore them — inexplicably (and they spawned seemingly countless copies as a result). Now the designer has a new version, with an even higher heel. – Read More on the New York Times