1. What Will the Retail Experience of the Future Look Like? Fewer in-person touches means digital artifacts need to embody brands in deeper, more memorable ways. Brands have an opportunity to embrace media that can communicate the experience of using their products. New capabilities in motion design allow us to capture sensory details and generate new realities. – Read More on HBR

2. Sales Are Going Out of Style at These Retailers: A number of clothing retailers – from Gap to Calvin Klein’s parent company PVH Corp. – have said they would pack away a substantial share of inventory for later seasons—or even next year—instead of subjecting their items to what they think will be a cutthroat season of post-pandemic markdowns. – Read More on WSJ

3. Leather, silk, wool, felt – which fabrics fight the spread of viruses and bacteria? Fashion industry looks for answers: “Each fabric performs differently and there hasn’t been extensive work done on the current strain of coronavirus and its relationship to soft surfaces such as textiles. What we do know is that there are certain textiles that are naturally antibacterial, such as wool, cashmere and silk.” – Read More on SCMP

4. Boohoo is the perfect embodiment of our fast fashion hypocrisy: The fast fashion group has hit a market cap of nearly £5 billion by brilliantly tapping into the zeitgeist of modern day 16 to 30 year-olds, and employing a nimble model – in which it leverages its flexible supply chain, and rapidly evolves both marketing content and product ranges to drive superior growth. – Read More on Forbes

5. Neiman Marcus Obtains Access to $250M with DIP Financing: Neiman Marcus Group has obtained U.S. court approval to get debtor-in-possession financing. The retailer said $250 million is available now and a further $150 million will be available as needed after Sept. 4. The purpose of this court action is to provide financing so that Neiman Marcus can open its stores again after the temporary, pandemic-related closings. – Read More on PYMNTS