Image: Andie Swim

1. Coty to buy 20% stake in Kim Kardashian West’s beauty line: Coty Inc has agreed to buy a 20 percent stake in reality TV star Kim Kardashian West’s makeup brand KKW for $200 million. The deal values West’s cosmetics company at $1 billion, slightly lower than the $1.2 billion valuation Coty put on West’s half-sister Kylie Jenner’s business. – Read More on Reuters

2. RELATED READ: Kim Kardashian’s KKW Beauty is Being Sued Over Trade Secrets in Light of Impending Coty “Collab.”Kardashian’s brand is being sued by a former partner in an attempt to prevent the mega-star from sharing “highly sensitive and confidential trade secret information” with Coty, and thereby, threatening to cause “irreparable harm” to the California-based company that helped Kardashian to launch KKW back in 2017.  – Read More on TFL

3. Business of Fashion founder Imran Amed has won friends and influenced an industry, but his website is drawing flak for alleged conflicts of interest: Analyst, Flavio Cereda at Jefferies, said: “A lot of it is borderline paid content — there’s a conflict of interests with their shareholders.” The claims provide a snapshot of how difficult it can be to build an independent media outlet from scratch in an interconnected industry. – Read More on the Times

4. How swimwear brands market themselves during a vacation-less summer: Summer leisure brands had to quickly change their marketing, and some saw positive results. Despite many canceled vacations and closed public pools across the country, swimwear brands are seeing seasonal surges  — and a change in marketing helps explain why. – Read More on Modern Retail

5. Total Exposure With Mowalola Ogunlesi … The Nigerian-British Designer (and Newly-Appointed Yeezy Gap Design Director) Is Making Clothes For The World She Wants To Live In: “When I work with someone and it’s a proper collaboration, I get so much joy out of it. It’s really important to have more control about how your story is told. I don’t give my clothes to just anyone. I’m not that bothered about being in magazines. You have to be selective. It’s your art, it’s your baby, don’t just give it to anyone. It’s special. Everything doesn’t need to be for everyone.” – Read More on SSENSE

6. LVMH-backed Australian swimsuit brand in administration due to virus: Seafolly Pty Ltd, an Australian swimsuit maker part-owned by French fashion giant LVMH Moet Hennessy Louis Vuitton appointed administrators on Monday citing a sales downturn from the coronavirus, the latest casualty of the health crisis in the country’s retail sector. – Read More on Reuters