Image: Tiffany & Co.

1. From Building ICUs to Making Hand Sanitizer, Here’s What Luxury Brands Are Doing to Fight the Coronavirus: Moncler, the outerwear brand synonymous with cold-weather puffer jackets, announced that it would be donating a whopping €10 million to build a temporary hospital in Milan, while LVMH is turning its fragrance factories into centers for manufacturing hand sanitizer. – Read More on Robb Report

2. Is the LVMH takeover of Tiffany in jeopardy? Even if the $16.2 billion deal goes forward in light of COVID-19, it could be delayed because regulators in the U.S., Europe and/or China may not be working during this lay-low period when social isolation has emerged as a prime way to blunt the disease outbreak. – Read More on Retail Dive

3. RETRO READ: Monopolizing and Monetizing a Color: What is the Value of Tiffany & Co.’s Trademark Blue Hue? “The iconic blue color is an integral part of its brand and its visual identity,” and thus, its overall valuation. – Read More on TFL

4. The luxury industry is facing its worst year in modern history: Coronavirus is delivering the industry its greatest challenge—greater even than the 2008 recession. Bernstein says the first half of 2020 is “likely going to be the worst in the history of the modern luxury goods industry.” – Read More on Quartz

5. Online Fashion Is a Weak Coronavirus Antidote: Optimists might conclude that shoppers are preoccupied with stocking up on everyday essentials for now, and will start to shop for more discretionary items in the coming weeks. A more realistic explanation might be that they are spending cautiously in anticipation of an economic downturn and widespread job losses.– Read More on WSJ