1. Nike Should Be the Next Luxury Fashion House: By turning away from mainstream retailers and making its hottest sneakers harder to find, Nike is on its way to becoming more a top-end name, like Gucci or Louis Vuitton, than a mainstream product. That’s of immense value to both the sportswear giant’s brand equity and its profits. – Read More on Bloomberg
2. L Catterton Hires Goldman, Morgan Stanley for Possible Summer IPO: LVMH affiliated L Catterton manages roughly $30 billion, and its portfolio includes a swath of well-known consumer companies. – Read More on the WSJ
3. RELATED READ: From Everlane to Equinox, a (Running) Timeline of the Investments of Private Equity Titan L Catterton. From the multi-billion-dollar bidding for Birkenstock to the latest funding round for Rihanna’s Savage x Fenty lingerie venture, L Catterton is one of the must-know names in the private equity space when it comes to fashion and retail more generally. – Read More on TFL
4. Victoria’s Secret is leaning more into comfort — and women are taking notice: In addition to product revamps, the company has been in the process of remodeling its retail stores around the United States, and is also testing a smaller, off-mall format. – Read More on CNBC
5. Adidas Halts Partnership with Russian Football Union Over Ukraine Invasion: The sportswear giant said that it’s immediately suspending its partnership with the Russian Football Union following that country’s invasion of Ukraine. – Read More on Bloomberghttps://www.bloomberg.com/news/articles/2022-03-01/adidas-halts-partnership-with-russian-football-union-on-ukraine