1. The Biggest Opportunity in Retail Right Now: The enormous amount of data that is generated at retail is why it’s the perfect place to prove out artificial intelligence and machine learning. Every time you look at a product in a store, pick it up, put it down or buy it, data is generated that software can analyze. In the past, that information was lost. – Read More on Forbes
2. Fifteen Black-Owned Fashion Brands on What it Takes to Run Their Businesses: Like all business owners, they have had to determine how best to navigate the COVID-19 pandemic. “We had a very, very hard time justifying releasing product.” – Read More on Elle
3. How to pitch billion-dollar retailers like Target, Whole Foods on stocking your million-dollar idea: Retail partners will look at sales and social media presence, and national retailers like to see proof of the popularity of a brand on social media, at least 10,000 followers on Instagram, as an example. – Read More on CNBC
4. What Retail Workers’ Attire Communicates to Customers: Shoppers were almost twice as likely to interact with a formally dressed employee as one who was informally dressed, believing that the more formally dressed employees had more expertise than their casually dressed peers. This raised their expectations of getting better service. – Read More on HBR
5. Think twice before choosing a blue logo. Here’s why: Like any visual asset, color carries plenty of meaning. When you’re launching a new brand, or relaunching an existing one, it’s tempting to use these codes as a way of being quickly understood. Color can be a powerful shortcut. – Read More on Fast Co.
6. RETRO READ: How Difficult is it to Successfully Claim a Color as Your Trademark? The ability to rely on trademark protection – a form of intellectual property protection that applies to “any word, name, symbol, or device, or any combination thereof” that is used to “identify and distinguish” one’s goods or services from those of others – when it comes to colors is not a novel phenomenon. – Read More on TFL