Daily LInks
1. Former Gucci Creative Director Frida Giannini Opens Up About Today’s Fashion: Reflecting on brands that only succeed in selling T-shirts, sneakers and bags, she says, “When your customers have bought your T-shirts, your sneakers, your duffel bag, what else can they buy?,” adding that she is noticing an excessive use of logos. “Now, there is this overexposure of logos.” – Read More on WWD
2. Trucker Hats: A Questionable 2000s Fashion Trend Returns. This fetishization of all things 2000s has manifested prominently on the popular clothing resale market Depop, which attracts sellers dedicated to selling airbrushed tees, Juicy tracksuits and, yes, Von Dutch hats—trends that enjoyed currency during the newly relevant decade. – Read More on the WSJ
3. RETRO READ: Why Mom Jeans & Fashion-Focused Nostalgia Reigns Supreme in a Time of Global Uncertainty. Every season, the fashion industry reaches into the archives with cyclical predictability, echoing historical trends and stimulating nostalgic feelings through marketing that makes the consumer “miss things that never were,” as Arjun Appadurai put it in “Modernity at Large.” Even while mining the past for inspiration, fashion designers – or at least, good fashion designers – tend to reflect present culture with their work. – Read More on TFL
4. Australian fashion is taking notice of the country’s oldest design traditions – and we’re only just scratching the surface” Being left out of the fashion industry – not only the narrative, but the whole industry – has hampered the expression of what fashion looks like, and impacted Aboriginal and Torres Strait Island people economically. – Read More on the Guardian
5. How Gen Z And Millennial Needs Have Radically Changed Post-COVID-19: Young consumers differ dramatically from prior generations in that they perceive themselves as personal brands. Social media has led to curated lifestyles, within which brands become extensions, expressions, and affirmations of a young person’s identity, which is why sustainable practices, diversity or inclusivity, transparency, and corporate social responsibility are more critical value drivers to them than they are for any generation before. – Read More on Jing
6. German online retailer Mytheresa confidentially files for U.S. IPO: The firm, which sells clothes from 250 of the world’s biggest fashion brands including Prada, Gucci, Burberry and Dolce & Gabbana, may seek a valuation of $1 billion to $1.5 billion, according to a Bloomberg report earlier this month, though the target could change based on the busy holiday season. – Read More on Reuters
