Daily LInks
1. Fashion is changing thanks to the coronavirus pandemic, starting with fashion weeks: Physical events with physical audiences will continue – but they must offer more. Expect catwalk shows tailored for social media and an emphasis on experiences. – Read More on SCMP
2. As Selling Luxury in China Gets Tougher, Buy American: Some brands are in better shape in the U.S. today, though, giving them a hedge if China slows. LVMH is particularly balanced, generating 28% of total sales from American shoppers, according to Bernstein estimates, versus 27% from the Chinese. – Read More on the WSJ
3. The luxury authenticators who keep fakes out of buyers’ hands: Spending on second-hand luxury goods climbed from £20bn in 2017 to £28bn in 2020, and with it has come a stream of fakes. Human authenticators are expensive, and tech-powered solutions designed to improve — and perhaps ultimately replace them — continue to evolve. – Read More on the FT
4. Amid supply chain snarls, retailers pitch early holiday shopping: Americans are expected to spend about $1.3 trillion this holiday season, a 7% to 9% increase over last year, according to Deloitte. – Read More on Reuters
5. E-commerce Goes Multiverse: Social commerce, the process of integrating the shopping experience directly into social media channels (not just displaying ads) is expected to rise by 35% in 2021 to $36 billion. This follows similar growth in 2020, surpassing previous projections. – Read More on Payments Journal
6. Coupang Should Be on Your Watch List: The company is dominating the e-commerce market in South Korea and is using its platform to kickstart other successful business lines. – Read More on Motley Fool
