Image: Amazon

1. The future of luxury marketing, according to marketers: Social may not appear to drive many sales for high-ticket items, but it’s a crucial part of communicating your brand story during the attract and engage phase of your customer journey, which leads to long-term engagement and an affinity for your brand. – Read More on The Drum

2. Amazon is planning a beauty products event for October to hook early holiday shoppers: Amazon, the world’s largest online retailer, has long been trying to gain a bigger share of the global beauty market, which generates $500 billion in annual sales. The company began offering health and beauty products in 2000, but its selection was initially limited mostly to mass-market brands. – Read More on CNBC

3. Changes to UK SPAC rules open door for more listings: The U.K. capital missed out on opportunities earlier this year to list SPACs, which raise capital via an IPO and subsequently purchase a previously unidentified business, because of its tighter regulations, legal experts said. Changes brought in by the financial services regulator on Aug. 10 will bring long-term benefits for London. – Read More on S&P Global

4. Zara Owner’s Stock Has Shrunk in the Lockdown Wash: Despite Inditex’s full recovery, its share price is still 6% below where it was trading in the third week of February 2020, just before stocks plunged globally. Other high-quality European consumer stocks have bounced back. – Read More on the WSJ

5. Fast-fashion giants Zara and H&M are recovering from the pandemic at very different speeds: While their stores are often located 100 meters apart from one another, only Inditex has managed to recover from the pandemic, aided by an earlier turn toward integrating its online and brick-and-mortar stores. – Read More on Fortune

6. Fast-fashion chain Primark vows to improve environmental impact: Primark, which sells more than a billion items a year including jumpers and jeans for as little as 7 pounds ($10) each, said its task was to make sustainable fashion available for all, not just those who can afford it. – Read More on Reuters