Christian Dior: The house that launched the New Look
Dior: A Brand-Building Playbook
A deep look at how the brand was built and the strategies used to protect it.
READ THE FULL ARTICLEFrom Marks & Spencer to Cartier, How Brands Can Regain Consumer Trust After a Data Breach
Major brands have recently faced damaging cyberattacks, with M&S reportedly losing over £1.2 billion in market value due to the breach and its handling.
READ THE FULL ARTICLEThe Dior Deal: Inside Bernard Arnault’s Three-Decade Plan
The Dior acquisition is a study in long-term vision: one of the many elegant endgames played by Arnault in his enduring domination of the luxury goods sphere.
READ THE FULL ARTICLELVMH: A Timeline Behind the Building of the World’s Most Valuable Luxury Goods Group
LVMH technically acquired the Paris-based couture house in 2017 in a $13.1 billion deal.
READ THE FULL ARTICLEFrom Growth Strategy to Pricing: How Hermès, Chanel & Dior Stack Up
The “new” Dior – complete with its “pioneering” position when it comes to collaborations, market share gain in the skincare segment, successful adoption of local brand ambassadors, including in China, and high visibility across social media channels – has “resonated with consumers and has been in recent years the hottest brand in the high-end.”
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