Inside Breitling and Chanel’s Escalating Clash Over “Premiere”

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Inside Breitling and Chanel’s Escalating Clash Over “Premiere”

A branding clash is quietly playing out in the watch world, as Breitling S.A. and Chanel face off over their respective Premier and Première watch lines. What is now surfacing in a series of U.S. trademark proceedings, as exclusively reported by TFL, is a reciprocal dispute ...

May 20, 2026 - By Julie Zerbo

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2 min read

From Heritage Design to Brand Asset: Inside Tiffany & Co.’s Bird on a Rock Strategy 

From Heritage Design to Brand Asset: Inside Tiffany & Co.’s Bird on a Rock Strategy 

June 23, 2026 - By TFL

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2 min read

When Does a Genuine Rolex Watch Stop Being a Genuine Rolex Watch?

When Does a Genuine Rolex Watch Stop Being a Genuine Rolex Watch?

June 17, 2026 - By TFL

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3 min read

Deckers v. Quince: A Timeline of the UGG “Dupe” Battle

Deckers v. Quince: A Timeline of the UGG “Dupe” Battle

June 15, 2026 - By TFL

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2 min read

Inside Breitling and Chanel’s Escalating Clash Over “Premiere”

Inside Breitling and Chanel’s Escalating Clash Over “Premiere”

May 20, 2026 - By Julie Zerbo

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4 min read

A Running Timeline of Legal Tech Funding and M&A

A Running Timeline of Legal Tech Funding and M&A

February 27, 2025 - By TFL

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3 min read

Worn Wear: A Battle Over Patagonia’s Burgeoning Brand

Worn Wear: A Battle Over Patagonia’s Burgeoning Brand

January 13, 2025 - By TFL

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