The Fashion Law Exclusive – Paris-based design house, Givenchy, has appointed Devon Pike as the brand’s first U.S. president. Pike, the former CEO of De Beers (which, like Givenchy, is owned by LVMH Moet Hennessy Louis Vuitton), officially joined Givenchy last month, where she will report to Sebastian Suhl, the brand’s CEO (who joined Givenchy in 2012 from Prada). Prior to working for De Beers, Pike launched the digital business at Juicy Couture and before that, she played a central role in developing the now-defunct Rugby Ralph Lauren brand. Pike’s appointment further signifies Givenchy’s expansion into the international arena. Under Suhl, Givenchy is set to open 26 boutiques in 2014, including ones in New York, London, Rome, Milan and Tokyo.
Givenchy, which was founded in 1952 as a couturier, has come quite a ways since then. Under the creative direction of Riccardo Tisci since 2005 (he was preceded by John Galliano, Alexander McQueen, and Julien Macdonald, as well as Ozwald Boateng, who headed up the house’s menswear collection), the house has become the source of “it” bags, as well as the home of an array of high fashion streetwear.
The brand is slated to open a flagship on Madison Avenue in New York and in the Wynn in Las Vegas in 2014, which will be its only namesake stores in the U.S. This comes on the heels of the opening of the brand’s 4,000 sq ft flagship on Avenue Montaigne in Paris late last year. Sounds like Givenchy wants to brings its t-shirts and those amazing Spring/Summer 2014 sequined dresses to the entire world, and it looks like they are well on their way to doing so.